At launch COLORS Tamil will be available in all leading cable networks catering to an estimated 11 mn homes in rest of Tamil Nadu through Tamil Nadu Arasu Corporation, and 3.5 mn homes in Greater Chennai through SCV, TCCL among others. Viacom18 already operates general entertainment channels in 5 regional languages, under the brand name COLORS – Kannada, Marathi, Gujarati, Bengali and Odia apart from Hindi and English.
Scheduled to go on air on 19 th February, 2018, COLORS Tamil will be the national media conglomerate’s first foray into the Tamil market. In a media launch event in the city today, the country’s youngest full-play media organization Viacom18 announced the launch of its latest regional entertainment channel – COLORS Tamil.
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